Gen Alpha will be the first generation raised by algorithms — not parents, not teachers, but AI. In his On Discourse interview, Matt Britton lays it out clearly: if you're not teaching kids how to be deeply human or deeply technical, you're setting them up to be irrelevant. Facts are commoditized. Empathy, creativity, and AI fluency are the new table stakes. And while brands chase personalization, Britton warns the real win will come from being personal — forging emotional resonance in a world where bots can mimic everything except feeling.