ARC Seattle Talks On How Generation Alpha Is Growing Up Alongside AI

As artificial intelligence becomes deeply embedded in daily life, both individuals and companies are accelerating their adoption at a staggering pace. While many adults are still adjusting to AI’s rapid rise, younger generations—especially Generation Alpha—are growing up with it as second nature. For them, AI isn’t a disruption; it’s the default.

On a recent segment with ARC Seattle, consumer trends expert Matt Britton sat down with co-anchors Tyrah Majors and Steve McCarron to discuss Gen Alpha’s unique digital footprint and their evolving relationship with AI. These insights are a preview of Britton’s new book, Generation AI, launching this May, which explores how this emerging generation will shape—and be shaped by—the age of intelligent technology.