Matt Britton & The Future of Work On The Today Show

On June 18th, Matt Britton appeared on NBC’s Today Show to discuss the rapid rise of generative AI and its impact on the future of work. Joined by industry experts, Matt explored how AI is reshaping the workforce—eliminating routine tasks while creating new roles that demand creativity, judgment, and adaptability. Highlighting insights from his book Generation AI, he emphasized the urgent need for individuals and companies to upskill, experiment with AI tools, and prepare for a future defined by human–machine collaboration.