CNBC Interview On Generation AI At CEO Summit

In a powerful new conversation with CNBC’s Morgan Brennan, Matt Britton pulls back the curtain on a generation that’s already rewriting the rules—before they’ve even hit the workforce. Generation Alpha, born after 2010, is the first to grow up in AI-native households. Their toys talk back, their schoolwork is AI-assisted, and their expectations of brands, education, and work are unlike anything we’ve seen before.