NBC News Talks To Matt About The Steps Needed To Futureproof For TOmorrow’s Workplace Mandates
Matt Britton was recently featured on NBC News, where he discussed the rapid impact of artificial intelligence on the future of work and family life. In the segment, Britton offered actionable advice for professionals and parents on how to leverage AI tools to stay relevant, prepare the next generation, and navigate the evolving skills economy. His insights underscore the core themes of Generation AI and highlight the urgency for individuals and organizations to adapt in an AI-driven world.
Matt Britton was recently featured on NBC News, where he discussed the rapid impact of artificial intelligence on the future of work and family life. In the segment, Britton offered actionable advice for professionals and parents on how to leverage AI tools to stay relevant, prepare the next generation, and navigate the evolving skills economy. His insights underscore the core themes of Generation AI and highlight the urgency for individuals and organizations to adapt in an AI-driven world.
Matt Britton On AI & Work, Parenting, & Futureproofing on NBC News
AI is no longer just a tech trend—it’s reshaping careers, parenting, and culture at large. In this blog, Matt Britton appeared live on NBC News NOW to explain why the fear of job loss and the challenge of raising kids in an AI-powered world have become household conversations, and what we must do to adapt. Based on his book Generation AI, this is your guide to navigating the future of work, education, and consumer behavior.
Matt Britton appears on NBC News NOW to discuss how AI will provide both threats and opportunities for professioanls in need of reinvention in the age of AI
Matt Britton & The Future of Work On The Today Show
Will AI replace your job—or empower you to thrive? In this blog based on Matt Britton’s Today Show appearance, discover how generative AI is transforming the workforce, what new roles are emerging, and why AI fluency is now essential for career growth. Learn how to adapt, upskill, and lead in the age of automation.
On June 18th, Matt Britton appeared on NBC’s Today Show to discuss the rapid rise of generative AI and its impact on the future of work. Joined by industry experts, Matt explored how AI is reshaping the workforce—eliminating routine tasks while creating new roles that demand creativity, judgment, and adaptability. Highlighting insights from his book Generation AI, he emphasized the urgent need for individuals and companies to upskill, experiment with AI tools, and prepare for a future defined by human–machine collaboration.
CNBC Interview On Generation AI At CEO Summit
In a powerful new conversation with CNBC’s Morgan Brennan, Matt Britton pulls back the curtain on a generation that’s already rewriting the rules—before they’ve even hit the workforce. Generation Alpha, born after 2010, is the first to grow up in AI-native households. Their toys talk back, their schoolwork is AI-assisted, and their expectations of brands, education, and work are unlike anything we’ve seen before.
In a high-impact conversation with CNBC’s Morgan Brennan, Generation AI author Matt Britton makes one thing clear: the AI-native generation isn’t coming—they’re already here. Generation Alpha (born 2010–2025) is the first cohort raised from birth with artificial intelligence not as a tool, but as a constant, invisible co-pilot in their lives.
This moment isn’t just about new tech. It’s about a total reset of how we think about work, learning, and human potential. Below are some of the core ideas Matt explores in both the interview—and the Generation AI book.
What You Need to Know About Generation Alpha
80% of Their Future Jobs Don’t Exist Yet
By 2030, most of today’s job titles will be obsolete or radically redefined. Britton warns: careers built on repeatable knowledge are vulnerable. The winners will be problem solvers, artists, and creators who can harness AI—not compete with it .
Education Is Running on Outdated Code
Gen Alpha is being taught like it’s 1995—textbooks, memorization, standardized tests. Meanwhile, they’re using AI tools to write essays and answer questions faster than their teachers can grade them. “Facts are free,” Britton argues. “The future belongs to those who can think critically, not just recall information” .
Skills That Will Survive the Disruption
Britton’s guidance is sharp: go deep into art or science. Everything in the middle—marketing generalists, middle managers, financial analysts—is being automated. AI won’t replace creative, strategic thinkers. But it will replace people doing things that can be learned by a machine .
He Built His Own AI Doctor. You Can Too.
In the book, Britton describes building a personal AI health assistant that analyzes his MRIs, lab reports, and even suggests follow-up appointments—no coding skills required. That’s not the future. That’s now .
Short-Term Pain. Long-Term Progress.
AI will hit the job market hard—especially for white-collar roles. But it’s also the greatest productivity unlock since the internet. Britton’s take: this wave will be brutal for the unprepared and explosive for those ready to reinvent .