Matt On Scripps Financial News | How AI Is Rewriting the Rules of Banking—and What It Means for the Next Generation

As artificial intelligence becomes more embedded in daily life, industries once thought to be immune to rapid disruption—like banking—are being transformed in real time. In a recent interview with Scripps News, Generation AI author and Suzy CEO Matt Britton broke down how AI is reshaping the financial landscape, why privacy concerns are rising, and what this means for Generation Alpha—the first generation to grow up in an AI-powered world.

This moment is more than a tech milestone. It’s a cultural inflection point. Let’s unpack what was covered—and what you need to know.

The AI Revolution Is Already at Your Bank

AI isn’t on its way to the financial world. It’s already here.

Modern banks and fintech platforms are deploying AI in ways most customers don’t even realize. Chatbots handle account inquiries. AI scans your creditworthiness. Algorithms predict fraud, personalize offers, and even help customers plan their financial futures.

As Britton put it in his interview with Scripps:

“Consumers are trading privacy for convenience. They’re uploading mortgage data, investment statements, bank history—all to get a smarter personal finance experience.

This trade-off is creating a new reality: financial institutions know more about us than ever before—and we’re letting them, because the tools are powerful, easy, and efficient.

Why Privacy Is the New Currency

The price of AI-powered convenience? Data. Lots of it.

From a consumer perspective, AI introduces new questions:

• Who owns the data I provide to my bank’s AI?

• How secure is it from breaches or misuse?

• Can it be used to discriminate or exclude me from services?

According to Britton, these aren’t theoretical concerns. As more consumers feed sensitive personal and financial data into AI systems—either directly through apps or passively through their behavior—they’re creating a massive digital footprint. For Generation Alpha, that footprint starts before they can even read or write.

The challenge? Most people aren’t reading the terms. They’re not questioning how AI decisions are made. And they’re trusting invisible systems to make financial recommendations with potentially major implications.

Can AI Get It Wrong? Absolutely.

One of the most common misconceptions about AI is that it’s somehow immune to error or bias. But in reality, AI can make just as many bad decisions as a human—just faster.

Britton draws a direct comparison:

“Your wealth manager might recommend a stock because their daughter mentioned it at breakfast. That’s bias. AI systems can be just as biased—only they use historical data that might be flawed or discriminatory.”

This is particularly relevant when it comes to AI-based credit scoring, loan approvals, or investment strategies. If the underlying data contains biasracial, gender-based, or economic—the AI can reinforce those inequalities at scale.

What’s the solution?

According to Britton, it starts with education and self-advocacy. Consumers need to understand how AI tools work and cross-check the information they’re being given. He recommends tools like ChatGPT, Claude, or Perplexity AI as ways to get fast, accessible second opinions.

The End of the Bank Branch?

One of the most disruptive effects of AI is the decline of brick-and-mortar banking. Why drive to a branch when you can deposit a check via photo, speak to a chatbot 24/7, or apply for a loan in 5 minutes?

Britton calls this the “unwind of physical banking infrastructure.” And he’s right. The traditional bank—with its tellers, desks, and pens on chains—is quickly becoming obsolete.

In its place? Neobanks like Chime and SoFi, born in the mobile era and built without the burden of physical real estate. These AI-native platforms operate lean, pass savings onto consumers, and appeal to Gen Z and Gen Alpha by default.

It’s not just cost-efficiency driving the shift—it’s culture. Young consumers don’t want to go to the bank. They expect the bank to come to them—on their phone, through their AI assistant, whenever they need it.

Generation Alpha: AI-Native Financial Consumers

What makes this moment especially critical is the emergence of Generation Alpha—kids born from 2010 through 2025. This is the first generation being raised in a world where AI isn’t a novelty. It’s an assumption.

They will:

• Never write a physical check.

• Never call customer service and wait on hold.

• Never step foot in a bank unless absolutely required.

Instead, they will ask their AI agent to manage their money, optimize their credit score, and maybe even choose their investments.

As Britton points out, the implications of this shift are profound. Financial education must evolve. Regulation must adapt. And brands must rethink what trust, transparency, and relevance look like in an AI-first economy.

The Future of Financial Jobs—and the Workforce at Large

So what happens to the people?

Bank tellers. Loan officers. Customer service agents. These jobs are already being phased out—or radically transformed—by automation. AI is reducing headcount, yes. But it’s also creating new types of roles: AI auditors, data ethicists, prompt engineers, and digital financial coaches.

Britton is clear-eyed about the transition:

“80% of the jobs that will exist in 2030 haven’t been invented yet.”

For today’s workforce, this means reskilling is no longer optional. For tomorrow’s (aka Generation Alpha), it means education systems must prepare kids to thrive in a world of co-bots—not co-workers.

Final Takeaways for Consumers, Parents, and Policymakers

The Scripps interview distilled a complex, fast-moving topic into a simple message: AI in finance is here—and we all need to catch up.

For Consumers:

• Use AI, but question it.

• Learn how your data is being used.

• Don’t outsource judgment to a machine—augment it.

For Parents:

• Teach your kids how AI works.

• Emphasize critical thinking, not just financial literacy.

• Remember: your child’s first financial advisor may be an algorithm.

For Policymakers:

• Regulate transparency in AI financial decision-making.

• Address algorithmic bias head-on.

• Treat data privacy as a fundamental right, not a feature.

What’s Next?

As AI continues to shape the future of finance, Generation Alpha will grow up with new expectations—more personalization, less friction, and smarter tools. But that same future will demand greater responsibility from everyone: consumers, institutions, regulators, and educators.

AI isn’t just changing how we bank. It’s changing how we live, learn, and trust.

What Parents Need to Know About Generation AI | As Seen on FOX 5 Atlanta with Matt Britton

Artificial Intelligence isn’t the future—it’s the childhood environment for an entire generation.

In a recent appearance on FOX 5 Atlanta, Matt Britton—author of Generation AI: Why Generation Alpha and the Age of AI Will Change Everything—shared a blunt truth with viewers: AI is already rewriting the script for how our children grow, learn, and engage with the world.

And the adults raising them? Most are dangerously underprepared.

Meet Generation Alpha: The First AI-Native Generation

Born between 2010 and 2025, Generation Alpha is the first group of humans to grow up in a world where artificial intelligence is embedded in daily life from day one. From personalized YouTube content to AI chatbots they talk to like friends, this generation isn’t discovering AI—they’re being raised by it.

“Gen Alpha will never know a world without AI,” Britton told FOX 5. “They’ll form relationships with it, use it to solve problems, and rely on it more intimately than any generation before.”

And unlike with Gen Z, where a digital divide still existed between parents and children, Gen Alpha’s parents are Millennials—digital natives themselves. That adds a new wrinkle: tech fluency in the household might speed adoption, but it also raises expectations. Kids are modeling behaviors faster than ever.

AI Is Evolving Faster Than Any Technology in History

To understand the urgency, consider this: the capabilities of AI double every seven months .

That means the tools your child uses today to write an essay or edit a TikTok will be exponentially more powerful—and more persuasive—within a year. And that cycle keeps accelerating.

“When Wikipedia came out, we panicked about kids not learning to research,” Britton explained. “But this is different. AI doesn’t just help kids find answers. It writes the answers. It creates images. It simulates relationships.”

This isn’t about automation. It’s about transformation. Parents must understand how AI is reshaping not just tasks—but cognition, creativity, and emotional development.

Digital Childhood Starts at Birth—Literally

According to Britton, over 90% of Gen Alpha will have a digital footprint before age 2 . Many already have social media accounts, URLs, or digital archives set up by well-meaning parents who recognize that reputation and presence start early in a connected world.

In other words: if your child has a name, they probably have data attached to it already.

The implications? Massive. These early digital identities will influence how algorithms categorize them, what content they’re served, and how they’re targeted for ads and experiences throughout their lives.

Are Schools Keeping Up? Not Even Close.

One of the most alarming moments in Britton’s FOX 5 interview came when he compared today’s classrooms to yesterday’s world.

“I talk to professors still teaching from textbooks written pre-AI,” he said. “That’s like teaching kids to drive using a horse and buggy manual.”

Education remains grounded in memorization—when AI now makes facts instantly accessible. The true value, Britton argues, lies in skills that machines can’t easily replicate: critical thinking, creativity, ethics, and emotional intelligence .

The Risks of Overreliance

AI’s seductive power is convenience. But if children rely too heavily on it, they may bypass the very skills they need for adulthood.

Britton warns: “It’s going to be a real balancing act. You want your child to experiment with these tools. But not at the expense of learning how to think, question, and create independently.”

That risk isn’t hypothetical. Some kids are already forming bonds with AI bots and virtual companions—seeing them as friends, even confidants. In a world where synthetic relationships can feel as “real” as human ones, parents must help their children distinguish between the two.

The Future of Parenting Is AI-Literate

So what can parents do?

Britton offers three clear takeaways:

Get Hands-On With AI

Don’t just read about it—use it. Tools like ChatGPT, Midjourney, and Perplexity.ai can help you understand what your kids are experiencing. Learn how AI thinks, how it makes mistakes, and how it learns.

Focus on What AI Can’t Teach

Double down on creativity, empathy, problem-solving, and human connection. AI can write an essay. It can’t teach your child how to care about the topic or relate it to real-world impact.

Set Boundaries, Not Bans

Banning AI won’t work. It’s everywhere. Instead, help your child build a healthy relationship with technology. Ask: What did the AI help you do? What did you add to it?

The Workforce Ahead: Unknown, But Imminent

Britton cited a staggering statistic: 80% of the jobs Gen Alpha will pursue by 2030 haven’t even been invented yet .

That means preparing kids for a known job market is short-sighted. Instead, parents should foster adaptability, curiosity, and lifelong learning. The kid who learns how to learn—not just what to learn—will thrive in an AI-defined economy.

What’s Next? The AI Generation Has Arrived

Generation Alpha isn’t a side effect of tech—they’re the main character. And as Britton argues in his book, this generation will not just use AI—they’ll expect the world to operate with it.

That’s going to impact:

• Marketing – Kids will expect brands to understand them instantly.

• Education – Personalization will become the norm, not the luxury.

• Healthcare – AI bots will assist in diagnosis, wellness, and mental health.

• Relationships – Emotional connections may start as code.

• Identity – Children will grow up with both real and digital selves.

Final Word: Ready or Not, the Future Is Here

“AI won’t raise your kids,” Britton says. “But it will be there at every step of their development. And it’s up to you to prepare them for that reality.

If you’re a parent, educator, or anyone shaping the future for Gen Alpha, this isn’t the time to opt out. The world is changing—faster than you think. And Generation AI is already adapting.

CNN This Morning Interview: Why Generation Alpha & AI Will Change Everything

Generation Alpha those born from 2010 through 2025 are the first humans raised in a world where artificial intelligence isn’t emerging. It’s embedded. AI is not a tool to them; it’s a baseline. It’s how they learn, how they play, how they see the world.

And that shift? It’s not incremental. It’s exponential. Today I joined CNN This Morning to unpack this transformation and why every parent, educator, and business leader needs to pay attention—now.

AI Is the New Operating System of Childhood

Millennials grew up with the Internet. Gen Z came of age in the era of social media and smartphones. But Generation Alpha is different. They’re the first generation raised from birth with AI in the household.

That means they’re interacting with technology in human-like ways. They talk to Alexa, play with chatbots, generate art on iPads. These aren’t gadgets—they’re co-pilots in their development.

The result? Their cognitive and emotional development is being shaped by AI at the most impressionable stage of life. We’ve never seen anything like it.

From Playground to Prompt Engineering

Let’s be clear: this isn’t just about screen time. It’s about how Gen Alpha learns to think.

In the past, learning meant memorizing facts and spitting them back on tests. But in an AI-powered world, facts are cheap. What matters now is your ability to:

• Frame the right questions

• Make sense of complex outputs

• Collaborate with intelligent systems

• Adapt rapidly in uncertain environments

These are the new table stakes. Yet most schools are still grading students on how well they can recall the periodic table from memory. That’s a problem.

Education Is Due for a Massive Rethink

I’ve spoken with hundreds of educators who are trying to make sense of this shift. And the common thread? They’re overwhelmed.

Textbooks don’t account for ChatGPT. Curricula aren’t designed for real-time, AI-augmented problem solving. And teachers—many of whom were trained decades ago—are flying blind when it comes to integrating these tools in meaningful, responsible ways.

This is the biggest redefinition of “literacy” in modern history. Reading and writing still matter. But so do prompting, verification, and machine collaboration.

We need to build education systems that develop curious, adaptable, AI-fluent thinkers—not human photocopiers.

Parenting in the Age of Machine Companions

This isn’t just a school issue. It’s a parenting issue.

AI is already in the home. From bedtime stories generated by language models to family portraits turned into coloring books by diffusion models, these tools are reshaping how parents bond with their kids.

But there’s a darker side too. A recent lawsuit alleged that an AI chatbot’s interaction may have contributed to a teenager’s suicide. That should be a wake-up call.

Parents need to stop outsourcing the conversation. Get your hands on the keyboard. Explore these tools with your kids. Understand the implications—both the promise and the risk.

AI can enhance childhood. But only if it’s guided by human values. That starts at home.

Work, Redefined—Before They Even Enter It

AI isn’t just changing how Gen Alpha learns. It’s changing what they’ll do for a living.

According to global labor forecasts, over 80% of the jobs that will exist in 2030 haven’t been invented yet. And the ones we do recognize—law, finance, design, marketing—are being transformed right now by automation, AI agents, and generative tools.

For Gen Alpha, job prep isn’t about learning a fixed trade. It’s about building adaptive thinking, emotional intelligence, and AI co-working skills.

\They’ll be managing bots before they manage teams. Building products with algorithms. Creating value through creativity, synthesis, and human insight—things machines still can’t do on their own.

AI Literacy Is the New Digital Literacy

Every generation had its fluency threshold.

• Baby Boomers: phone calls and typewriters

• Gen X: computers and email

• Millennials: the Internet

• Gen Z: smartphones and apps

• Gen Alpha: artificial intelligence

Knowing how to write a good prompt, verify an AI response, or co-create with a generative model is quickly becoming as essential as reading comprehension or spreadsheet navigation.

And yet, most corporate training, school instruction, and parental guidance is still stuck in the pre-AI world.

Brands and Businesses: This Is Your Wake-Up Call

If you’re a brand, the implications here are massive.

Today’s 10-year-old is tomorrow’s consumer and their expectations are already being shaped by intelligent systems. They won’t wait for your onboarding email. They’ll expect instant answers from virtual agents. Hyper-personalized product recommendations. Interactive content, not static ads.

Their digital footprints are deeper, more nuanced, and more actionable than anything we’ve seen. That’s a powerful opportunity—and a profound responsibility.

The brands that win will be the ones that build trust in an algorithmic world. That show up not just with the right message, but in the right moment—intelligently, empathetically, and at scale.

What Happens Next?

We’re not going backwards.

Banning AI in schools is like banning the Internet in 2001. It’s fear masquerading as protection. The only path forward is integration with intention.

That means:

• Teaching prompt literacy alongside phonics

• Introducing AI ethics in middle school

• Creating family-level AI usage guidelines

• Rethinking college majors around human-AI collaboration

• Upskilling every worker in prompt engineering, verification, and storytelling

We’re living through a generational divide unlike anything in history. Gen Alpha won’t just use AI. They’ll grow up with it. And that changes the rules—for parenting, education, work, and life.

The future belongs to those who understand this and act accordingly.

CNBC Interview On Generation AI At CEO Summit

In a high-impact conversation with CNBC’s Morgan Brennan, Generation AI author Matt Britton makes one thing clear: the AI-native generation isn’t coming—they’re already here. Generation Alpha (born 2010–2025) is the first cohort raised from birth with artificial intelligence not as a tool, but as a constant, invisible co-pilot in their lives.

This moment isn’t just about new tech. It’s about a total reset of how we think about work, learning, and human potential. Below are some of the core ideas Matt explores in both the interview—and the Generation AI book.

What You Need to Know About Generation Alpha

• 80% of Their Future Jobs Don’t Exist Yet

  By 2030, most of today’s job titles will be obsolete or radically redefined. Britton warns: careers built on repeatable knowledge are vulnerable. The winners will be problem solvers, artists, and creators who can harness AI—not compete with it .

• Education Is Running on Outdated Code

  Gen Alpha is being taught like it’s 1995—textbooks, memorization, standardized tests. Meanwhile, they’re using AI tools to write essays and answer questions faster than their teachers can grade them. “Facts are free,” Britton argues. “The future belongs to those who can think critically, not just recall information” .

• Skills That Will Survive the Disruption

  Britton’s guidance is sharp: go deep into art or science. Everything in the middle—marketing generalists, middle managers, financial analysts—is being automated. AI won’t replace creative, strategic thinkers. But it will replace people doing things that can be learned by a machine .

• He Built His Own AI Doctor. You Can Too.

  In the book, Britton describes building a personal AI health assistant that analyzes his MRIs, lab reports, and even suggests follow-up appointments—no coding skills required. That’s not the future. That’s now .

• Short-Term Pain. Long-Term Progress.

  AI will hit the job market hard—especially for white-collar roles. But it’s also the greatest productivity unlock since the internet. Britton’s take: this wave will be brutal for the unprepared and explosive for those ready to reinvent .

Matt Britton on L.A.’s Spectrum News 1: Why Gen Alpha + AI Is the Biggest Shift in Parenting, Learning, and Humanity

In a new interview on Spectrum News 1 Los Angeles, bestselling author and Suzy CEO Matt Britton joined the conversation to break down how AI is fundamentally changing family dynamics, early education, and the mental development of Generation Alpha—the first generation to grow up with AI in the home.

“Gen Alpha will never know a world without AI. That changes how their brains will be wired—and how they’ll relate to the world around them,” Britton explained.

Parenting in the Age of AI: Opportunity + Risk

As AI tools like ChatGPT and Suno become as common in homes as tablets and TVs, parents are asking the right questions: How much AI is too much? What’s safe? What’s helpful?

Britton offered a balanced take:

“Parents can use AI creatively—to make songs, coloring books, or educational games. But there needs to be a clear boundary between helpful interaction and unchecked dependence.”

He encouraged families to use AI to unlock creativity and curiosity, not shortcut learning. At the same time, he warned of the real risks if parents hand over too much agency to chatbots and automation—especially without understanding the privacy concerns and psychological implications.

AI Relationships: When Technology Starts to Feel Human

Britton didn’t shy away from the darker edge of AI’s potential. As he noted on Spectrum News:

“For the first time, kids can interact with tech like they do with humans. That opens the door to real relationships with machines—sometimes even emotional ones.”

He cited a tragic real-world case of a young person who formed an unhealthy connection with an AI chatbot—leading to devastating consequences. The warning is clear: AI isn’t neutral. It’s persuasive. And parents need to stay involved, aware, and ahead of the curve.

Education Needs to Catch Up Fast

One of Britton’s strongest points: our education system is still built around a model that no longer matches reality.

“We still teach kids to memorize and regurgitate facts. But AI has devalued the knowledge economy. What matters now is creativity, problem solving, and critical thinking.

Britton argued that Gen Alpha’s future success won’t hinge on how well they memorize state capitals, but on how well they think, question, and innovate.

What Parents Should Do Now

Here are three immediate takeaways from Britton’s Spectrum News 1 interview:

1. Introduce AI early—but intentionally. Use it as a collaborative tool, not a replacement for attention, learning, or parenting.

2. Watch the relationship. If your child talks to AI more than they talk to friends or family, it’s time to reassess.

3. Push schools to evolve. The education system won’t change on its own. Parents and educators need to demand curriculum that prepares kids for an AI-powered world.

Matt Britton’s new book, Generation AI: How Gen Alpha + the Age of AI Will Change Everything, is now a national bestseller—and essential reading for any parent, educator, or innovator trying to keep up with this moment of massive cultural transformation.

Matt Britton Talks Generation AI on Phoenix CW7’s The Daily Mix Morning Show

This morning, Matt Britton—author of Generation AI and CEO of Suzy—joined The Daily Mix Morning Show on CW7 in Phoenix to unpack how artificial intelligence is reshaping parenting, education, and the future of childhood itself.

“Generation Alpha,” Britton explained, “is the first group of humans growing up with AI in the household. That changes everything.”

From ChatGPT-powered homework help to AI-generated family songs, Britton walked viewers through the massive cultural shift already underway—and what it means for the next 15 years.

Teens + AI: Shortcut or Superpower?

Today’s kids are turning to AI tools like ChatGPT to finish assignments faster. But Britton challenged viewers to go deeper: “There’s a difference between using AI to cheat and using AI to learn.”

His take? Writing still matters. So does thinking. AI can enhance creativity—but only if kids are taught how to prompt it, interpret it, and build with it. That starts with reading, writing, and real-world context.

Education Is Stuck in the Past

Most schools are still built for the pre-AI era—memorization, testing, standardized outputs. But in a world where facts are instantly accessible, Britton argues we need to teach what AI can’t do: emotional intelligence, critical thinking, problem-solving.

“If you’re still teaching kids how to regurgitate facts, you’re preparing them for a world that no longer exists.” – Generation AI

Parenting in the Age of AI

Britton didn’t just speak as a technologist—he spoke as a parent. And he made it personal. From using AI to summarize Shakespeare to apps that make personalized coloring books from family photos, Britton showed how families can integrate AI into daily life without losing what matters most.

His message? Don’t fear the tools. Learn them. Play with them. Set boundaries around them. And most importantly, use them to deepen—not replace—human connection.

The Road Ahead: Exhilarating and Unsettling

Britton warned that AI isn’t just a tool—it’s a force that’s already reshaping our children’s cognition, relationships, and worldview. For Generation Alpha, talking to AI will be as normal as texting a friend.

Will that lead to more creativity, independence, and innovation? Or more dependence, distraction, and cognitive decline?

The answer depends on what we do now.

Order the Book That Unpacks It All

Matt Britton’s Generation AI is your guide to understanding and navigating the most transformational shift of our time. Whether you’re a parent, educator, technologist, or brand leader—this book will change how you see the future.

🎙️ Inside the Mind of the AI Generation: Matt Britton on Mick Unplugged

Welcome to a world where AI isn’t just innovation — it’s infrastructure. On a recent episode of Mick Unplugged, host Mick Hunt sits down with Matt Britton, CEO of Suzy and author of Generation AI, to unpack how artificial intelligence is reprogramming everything from employment to education to the essence of human connection.

This isn’t your typical tech talk. It’s a raw, rapid-fire exchange between two cultural thinkers charting the path forward in a machine-accelerated world. Britton doesn’t just follow trends—he anticipates them. And what he lays out in this episode? It's less prediction, more inevitability.

🔍 Key Takeaways from the Episode

1. The Architecture of AI:
Britton demystifies the tech stack—large language models, data pipelines, and the interfaces (think: chatbots) that are becoming second nature. AI isn’t magic; it’s math and mechanics. But in the right hands, it feels like magic.

2. Labor Is Getting Rewritten:
Expect an extinction-level event for repetitive roles. Customer service, data entry, call centers—jobs that rely on repetition are already being automated out. The winners? People who can think critically, solve creatively, and lead with human empathy.

3. The New Resume: Creativity and Curiosity:
Britton argues that in an AI-driven world, memorization is dead. Schools still teach kids to regurgitate facts—but AI can do that instantly. The edge will belong to those who ask better questions, not those with better answers.

🧠 Sound Bites That Hit Hard

“AI is moving so fast, it’s hard for even the most technically forward professionals to keep their finger on the pulse.”

“If you aren’t using AI and really using your humans to connect with humans, you’re missing the boat.”

“Education systems need to pivot because memorizing and regurgitating information is becoming meaningless in the age of AI.”

And perhaps most powerfully, Mick’s mic-drop moment:

“If you aren’t using AI and if you aren’t allowing your humans to connect with humans, then you're missing the boat.”

⚡ Why This Episode Matters

We’re standing on a fault line between past and future. This conversation makes one thing clear: businesses, educators, and creators who fail to evolve with AI will be left behind. Britton isn’t just reporting from the frontlines — he’s helping build the future.

🚀 Want More?

Matt Britton’s new book, Generation AI, is available now. And if you’re ready to go deeper, subscribe to The Speed of Culture Podcast for more insights from leaders rethinking what’s next.

Matt Britton Discusses Parenting In Age Of AI Live on NY PIX 11 Morning Show

In this candid and timely conversation, Generation AI author and consumer trends expert Matt Britton joins PIX11 to explore one of the most pressing questions facing modern parents: How much technology is too much for young children? With screens everywhere and AI rapidly integrating into daily life, parents are navigating uncharted waters. Matt shares insights from his new book, Generation AI, shedding light on the long-term implications of exposing toddlers and young kids to screens and how AI reshapes childhood, parenting, and development.

Topics Covered:

• When it’s appropriate to introduce screens to young children

• The behavioral effects of excessive screen time How AI can be used constructively in parenting.

• The rise in ADHD and its potential link to tech exposure.

• Why creative and critical thinking will matter more in an AI-driven world.

• Ethical concerns around AI in the household.

• Actionable advice for parents on setting healthy digital boundaries.

• Gen Alpha (born 2010–2025) will be the first generation to grow up in a fully AI-enabled world.

• This moment represents a defining shift in how we raise children, and how we prepare them for the future.

Navigating Innovation, Change And The Creator Economy: Matt Britton Explores All In New Book ‘Generation AI

Marc Berman of Forbes covers Generation AI & its implications on the media industry. Read article here.

How Generation Alpha Is Redefining the Future with AI: Matt Britton Breaks It Down on Seattle’s KOMO News

Artificial intelligence isn’t just another tech trend—it’s the defining force of an entire generation. On Seattle’s KOMO News, Generation AI author and consumer trends expert Matt Britton joined to discuss how AI is permanently altering the trajectory of Generation Alpha (born 2010–2025) and why businesses, educators, and parents must pay attention.

With Generation AI officially launching, Britton explained why this moment mirrors—and exceeds—the digital revolution catalyzed by social media a decade ago.

From Youth Nation to Generation AI: A New Paradigm of Influence

When Britton published his first book Youth Nation nearly a decade ago, he made a bold claim: youth culture was no longer counterculture. Social media had leveled the playing field, giving young people a megaphone to influence trends, policies, and industries.

Now, Britton argues, AI is powering a revolution far more profound.

“AI is going to change humanity at its core,” Britton told KOMO News. “It’s going to redefine our relationship with technology and reshape the future of the workforce, education, and parenting.”

This isn’t speculation—it’s already happening. Tools like ChatGPT, Claude, and Google's Gemini are becoming household names. What’s new isn’t just what these tools can do—it’s how frictionless they’ve made advanced technology. That seamless experience is setting a new baseline for how Gen Alpha expects to interact with the world.

Generation Alpha: The First AI-Native Generation

Unlike Millennials or even Gen Z, Generation Alpha is the first cohort to grow up immersed in artificial intelligence from day one. Smart assistants, personalized learning platforms, and AI-powered entertainment are already baked into their everyday experiences.

This means their expectations—whether from brands, schools, or employers—will be radically different.

Britton points out that AI is "the first technology that really didn't have a learning curve." The barrier to entry is gone. Kids don’t need to understand backend logic or code to use these tools. They just interact—text in, text out—just like they would with a friend.

That comfort with AI creates a new behavioral norm: expect smart tools to understand, personalize, and adapt in real-time.

Big Tech’s AI Arms Race: What It Signals for the Consumer Landscape

During the segment, Britton highlighted the recent surge of AI product launches from major tech platforms. Meta has rolled out its own ChatGPT-style assistant. Google, Amazon, and Microsoft have doubled down on AI infrastructure and user-facing tools.

The message is clear: AI is now table stakes.

“Any company that wants to survive and thrive in this new era is going to have to embrace AI and rethink their entire business model,” said Britton.

For brands, this means reimagining everything from product discovery to customer support. In the age of AI, consumers won’t just expect personalization—they’ll demand it. And brands that can't deliver it instantly and contextually will lose relevance.

AI and the Workplace: Reinvention or Replacement?

Perhaps the most disruptive force AI brings is its impact on the professional world. One of the most eye-opening moments in the interview came when Britton tackled the transformation of software development.

“A tried and true path to success was learning how to code. Now, with platforms like Cursor and Lovable, you can prompt out near-perfect software,” he said.

This shift is already having a ripple effect. Open engineering roles are declining. The traditional pipeline of training coders for six-figure tech jobs is under threat. And engineers, like many other professionals, must now evolve to stay relevant.

Britton’s message: AI won’t just change jobs—it will fundamentally change the skills we value and the pace at which those skills become obsolete.

Data Privacy: A New Value Exchange

One of the more nuanced discussions on KOMO News centered around AI and privacy—especially in the context of children and teens.

Parents, policymakers, and technologists alike are raising concerns about how much data Gen Alpha is sharing with AI platforms. But Britton offered a pragmatic take:

“We’ve seen this movie before. First with e-commerce and credit cards, then with social media and photos. In each case, as long as the benefit outweighed the risk, adoption followed.”

He gave a personal example—his own AI-powered health assistant. By uploading 20 years of X-rays, MRIs, and blood test results, Britton created a chatbot that gives real-time, customized health guidance. The data trade-off is worth it, he argues, because the value returned is so high.

This is a core thesis of Generation AI: people will continue to share data, but only when they get meaningful personalization and utility in return.

Education, Parenting, and the Future of Learning

Beyond the workplace and commerce, Britton emphasized that AI is radically reshaping how Gen Alpha learns and how parents guide them.

From AI tutors that adapt to each child’s learning pace to tools that help parents decode developmental challenges, the technology is becoming a core part of the family ecosystem.

This matters because Gen Alpha’s education isn’t just happening in classrooms. It’s happening in chatbots, games, and smart speakers. That changes not only how they learn, but what they value—curiosity, adaptability, and emotional intelligence over rote memorization.

Britton’s message to parents? Get involved, get educated, and help your kids use AI as a co-pilot, not a crutch.

Final Takeaways from KOMO News

Matt Britton’s appearance on KOMO News made one thing crystal clear: Generation Alpha isn’t waiting for the future—they’re building it with AI right now.

From the boardroom to the classroom, from TikTok to coding terminals, AI is redefining what it means to grow up, work, and consume in the 21st century. And Generation AI is the essential guidebook for anyone trying to keep up.

Whether you're a CMO, an educator, a parent, or a policymaker, Britton’s insights are a wake-up call. The AI revolution isn’t coming—it’s here. And Generation Alpha is leading the charge.

News 12 Interview: Matt Britton on How AI Is Revolutionizing Healthcare

In a recent interview with News 12 New York, Generation AI author Matt Britton unpacks how artificial intelligence is transforming one of society’s most critical industries — healthcare.

From building a custom GPT powered by 20 years of his own medical data, to using AI-generated health dossiers for doctor visits, Matt shares a firsthand look at how AI is becoming a deeply personal health assistant. This isn’t a glimpse into the future — it’s the new reality.

Key themes explored:

• Why AI is more honest (and sometimes more accurate) than your doctor

• How AI is outperforming radiologists in diagnosing conditions

• The rise of custom GPTs for health, finance, and beyond

• Why Gen Alpha will grow up expecting personalized AI care

Focus Atlanta Dives Deep Into Generation AI

Artificial Intelligence is no longer a tool of the future—it’s the defining force of the present. Whether you’re managing a household budget, navigating a health diagnosis, or rethinking your career, AI can be your most powerful assistant. But for many—especially those in Gen X and above—AI still feels abstract and intimidating. In a recent interview on Focus Atlanta, Generation AI author Matt Britton shared how anyone, regardless of age or background, can take practical steps to harness AI for everyday challenges. The key? Start with one problem and let AI guide you—one step at a time.

Britton also addressed the very real concerns around privacy and safety. Like the early days of e-commerce and social media, AI adoption comes with discomfort—but also massive upside. The takeaway is clear: we don’t have the luxury of sitting on the sidelines. From the workplace to the living room, those who learn to work with AI will lead the future. Generation AI breaks down this complex shift in an accessible, actionable way for readers of all ages.

ARC Seattle Talks On How Generation Alpha Is Growing Up Alongside AI

As artificial intelligence becomes deeply embedded in daily life, both individuals and companies are accelerating their adoption at a staggering pace. While many adults are still adjusting to AI’s rapid rise, younger generations—especially Generation Alpha—are growing up with it as second nature. For them, AI isn’t a disruption; it’s the default.

On a recent segment with ARC Seattle, consumer trends expert Matt Britton sat down with co-anchors Tyrah Majors and Steve McCarron to discuss Gen Alpha’s unique digital footprint and their evolving relationship with AI. These insights are a preview of Britton’s new book, Generation AI, launching this May, which explores how this emerging generation will shape—and be shaped by—the age of intelligent technology.

KEYT News Speaks With Matt Beritton About Generation AI’s Impact On The Modern Family

Artificial intelligence is reshaping family life, and its influence on children—especially teens—is growing deeper by the day. In a recent interview with KEYT News, Matt Britton, author of Generation AI, discussed how today’s teens are the first generation navigating identity, education, and social behavior in a world where AI is always within reach. From instant homework help to personalized content, AI is redefining how young people solve problems and interact with the world around them—raising both opportunities and concerns.

Britton highlighted that while tools like ChatGPT and Siri can enhance learning and productivity, they also pose challenges for critical thinking and screen time management. For parents, this means focusing not just on limiting access, but on teaching responsible use. With Gen Alpha growing up fully immersed in AI, Britton stressed the importance of proactive guidance—preparing kids not just to use AI, but to thrive in a future defined by it.